Over the past few weeks there have been many rumours flying about the Boots distributed brand, CYO Cosmetics. You know how rumours spread; it was no wonder they reached the ears of major influencers and flooded social media.
But before we discuss what is really going on. let’s talk a bit about the brand itself.
So what is CYO Cosmetics?
CYO Cosmetics defines it self as a brand that provides you with “insanely versatile make-up that gives you the freedom to create”. However, the reason why it reached so many people is not only because the products are easy to mix, but because the brand is also incredibly affordable.
In short, CYO Cosmetics is a versatile makeup brand that offers incredibly affordable products.
Where is CYO Cosmetics available?
CYO Cosmetics products are available in the UK and US through the Boots Walgreens retail network.
Rumours has it…
Rumours has it that CYO Cosmetics will be discontinued. The rumpus started flying once Boots discounted many of the brands products to up to 70% (the offer is available online only). Afterwards, all social media platforms started being flooded by “will they, won’t they” comments.
No one really knew what was going on.
Personally, I hoped that the rumours were false. I have been a fan of the brand ever since I discovered it around 1.5 years ago. Having seen Boots featuring new products in recent days, I thought that maybe there was still hope.
However, that is not the case.
After Jeffree Star, the controversial Youtube star, filmed a Boots sale assistant claiming that the brand will be discontinued, C.Y.O Cosmetics reps finally addressed the rumours in an IG post.
View this post on Instagram
We know we've had a lot of questions about us and we hate to say the rumours are true. CYO Cosmetics is coming to an end 😢 but not just yet – you can still get your faves til at least February next year! We want to soften the blow, so keep an eye out for upcoming giveaways, promos and other surprises. So stock up on your favourite CYO essentials before early next year 🤞🏼. Love, The CYO Cosmetics Team 💕 #cyocosmetics
CYO Cosmetics is indeed coming to an end. The one silver lining is that you will still be able to shop the brand until at least February of next year.
How to shop CYO Cosmetics
As mentioned above, CYO Cosmetics is available exclusively through the Boots Walgreens retail network. The products are available both in the US and the UK.
In the US, CYO Cosmetics products are part of the “Buy 1, Get 1 for 50% Off” offer at Walgreens. While in the UK, many of the brand’s products are available at up to 70% discount at Boots, however the offer is only applicable online.
So due to the fact that the brand will be discontinued coming next year, now is the time to stock up on CYO beauty products. Personally, I got over 20 products in my latest haul. I purchased old favourites as well as products that I never tried before.
Here I am talking mostly about Boots UK, but if at times you might notice that there are only a few products discounted, don’t despair. The first time I shopped the sale that was indeed the case. However a week or so later, there were many more products added to the sale or at least restocked.
To sum up, sadly, we will have to say goodbye to CYO Cosmetics as the rumours proved to be true. However, not yet. As such, I recommend you head over onto the Boots or Walgreens website to stock up while you still can.
Have fun shopping! I will do my best to review the products sooner rather than later.
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