The Glamour Beauty Festival is back for another edition (sort of). This is an event that has been taking place for the past 5 years or so now, however with the current circumstances last year had to canceled (if I recall correctly), but now it is back. The event is back, but with a twist. The Glamour Beauty festival and to be re-imagined and instead of hosting it at the gorgeous Saatchi Galleries in London, Glamour is taking this event online and calling it the Glamour’s Big Beauty Call
Not all is lost though, but before we get to the good part, here are some admin info you need to be aware of if you plan on attending.
The Glamour Big Beauty Call will be taking place between Tuesday 4 – Thursday 6 May. You should expect three feel-good evenings jam-packed with virtual beauty demos, exclusive brand pamper sessions and inspiring panel talks. Glamour together with their special guests will take you through the top trends and need-to-know brands that will change your beauty regime, but they will also give you the opportunity to ask your most burning beauty questions.
The agenda is available here.
And now for the good part – the Goodie Bag is also back despite the fact that the organiser turned this into a virtual event.
Glamour Big Beauty Call Goodie Bag Contents
- Pixi Vitamin Wakeup Mist
- It Cosmetics Brow Power
- Huda Beauty Liquid Matte Lipstick
- Aussie SOS Repair Treatment Shot
- Elf Opposites Attract Eyeshadow Palette
- Lee Stafford Heat Protection Shine Mist
- BareMinerals Lashtopia Mega Volume Mascara
- x2 Nails Inc London Nail Polish
- Guerlain Abeille Royale Youth Watery Oil (sample size)
- Guerlain Abeille Royale Double R Renew & Repair Serum (sample size)
- Boots Ingredients Hemp Seed Oil
- Amika Soul Food Nourishing Mask
The goodie bag has a value of £180.
This news piece would have not been complete without my comments *wink. I have been attending these events since their first edition. I am not going to lie and say that they are not interesting, however with the exception of the first edition, I got my ticket early to benefit from a discount and I did not have any clue about who the speakers would be. Sometimes it worked out and sometimes it did not. There have been years when I did not even bother attending the panel talk as it was honestly not of interest at all. With the event being online, you get to see who the speakers are beforehand, but on top of that, you get to attend all sessions on all days rather than just one for the price of one ticket. You do not need to splurge for an full day ticket or a weekend pass.
I have reviewed a past edition of the in person event here, in case you are interesting to see what it was like. However, I am going to tell you something that I never brought up before. Yes, I found the events interesting as they were different and they played a big part of me falling in love with beauty. However, I cannot even remember just how many times I felt awkward and out of my comfort zone while attending. Hauling a pretty heavy beauty bag around the expo area as well as back home is not easy to do with fashionable clothing and particularly shoes. After a few painful attempts, I chose to forgo fashionable for comfort (now, I was not dressed like a slob or anything, just comfortable). Except this led to me being judged. I honestly never felt more judged in my life, okay perhaps a couple of times in Selfridges and HN, but that is about it. Who knows, maybe it was all in my head (could be), but the feeling was still present and that is what actually matters IMO. When you go somewhere, you want to really enjoy yourself rather than worry about petty things.
Also, if you expected to socialise – forget it. It rarely happens, unless you are one of the speakers who I have not really seen interact with the audience outside the talks. Most people come in groups and you all know how difficult it is to socialise with a group. I went both by myself and with friends over the years. Sill a bit uncomfortable either way as you separate at one point to do your own treatment or whatever.
Speaking about treatments, I would usually get one or two treatments, but more often than not, there were long queues and no point in sticking around. The organisers would even tell you how much longer it would take for you to get your turn and sometimes it honestly did not make any sense to wait as it would have taken up all allocated ticket time. I usually benefited from a hair treatment – aka getting my hair curled by the experts at GHD which were pretty amazing! This was an occasion to try out there products and see their effects on my hair before making a purchase (never ended up happening – the purchase I mean). I tried some skin scans and some makeup application “treatments”, but nothing all that exciting in the end.
Look, I am a pretty awkward person. I know that. However, not I nor my friends have really felt included. I guess we were expecting more of a community feel, but it felt more like stepping onto the set of the Devil Wears Prada. I would go again o the event in person, but what I am getting at is that it being online might actually be a better choice for many people, myself included. You still get to enjoy a goodie bag, but also be more comfortable and take in the information relayed without distractions. Of course, there are less opportunities to create social media content though. On the other hand, people from all over the UK can attend without having to worry about the costs of traveling to London (and more recently Manchester). There are definitely pros and cons about this event being online, but personally I might just enjoy it more like this.
I did not mean to offend anyone. Once again, each experience is different. Looking back this is what my experience felt like and as such, I am am happy with this new re-imagined Big Beauty Call event. I believe it can prove to be more inclusive and more enjoyable for all the awkward people out there who do love beauty (myself included).
Get your tickets here.
Have you ver attended the Glamour Beauty Festival? What was your experience like?
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**Featured imagine credits: Glamour UK