Today’s post is going to be about the latest edition of the TOYL Beauty Box. For those of you who might not know this yet, TOYL (of Time of Your Life) Beauty Box is a box that is specially curated for women over 40.
For quite some time, I feel like we haven’t really seen many new beauty boxes on the market. However in recent months, there have been more and more and to be honest, I kinda dig it. Most of these boxes are coming from some unexpected retailers and also from smaller retailers. It is quite nice to see more variety, but also smaller players giving it a go. This is not the first attempt smaller, independent retailers have made at entering the beauty box market, but who knows? Maybe this time it will stick. I sure hope so.
Anyway, for today’s post I wanted to talk to you about the July edition of the TOYL Beauty Box. This particular edition focuses on getting your legs and feet ready for summer. Let’s see what the box contains.
TOYL July Super Summer Legs and Pedi Contents
Margaret Dabb’s Firming Leg Serum (200ml – RRP £45.00)
Leighton Denny Smooth Your Sole (RRP £6.00)
Dermatonic Heel Balm with Manuka Honey (60ml / RRP £5.99)
Kure Bazaar Nail Polish in Fabulous (10ml / RRP £15.00)
Gatineau Exfoliating Mitt (RRP £12.99)
Urban Veda Revitalising Body Lotion (250ml / RRP £12.99)
Bioderma Photoderm MAX 50+ Sun Mist (150ml/ RRP £17.50 ) OR Bioderma Photoderm Refreshing After Sun Milk (100ml / RRP £7.90).
The July edition of the TOYL Beauty Box is priced at £35 and has a value of around £100 give or take depending in the product from Bioderma you end up receiving in your box.
The box is available for purchase here.
First of all, since we haven’t really discussed these boxes before I do feel it necessary to comment a bit on the fact that these boxes are targeting women over 40 in particular. While I do love the idea and I do believe there is a huge gap in the market when it comes to marketing to that segment, I haven’t really seen any products in the boxes that people in other age groups would not enjoy or could not use. It’s great that this box doesn’t exclude anyone, that this box is accessible to everyone no matter what their age is. At the same time, there are products being included that can provide benefits to women over 40 as well rather than include just products that work on teenage skin, let’s say.
However, while I do get where this whole idea with 40 is coming from, I am a bit concerned about building this narrative that 40 is the point where can officially be considered old or something. Maybe I am being too sensitive here. I am well aware that as we age, our bodies change and our skin’s needs change with it. I just feel like this could be interpreted that women over 40 should only be allowed or should only use certain products rather than be able to enjoy the products they used to love until that point or even products they have not used before but that do seem to target to younger age brackets. So while I do love the idea behind these boxes and do believe there is a gap in the market that needs to be filled, caution is needed so that this attempt does not turn into something else. This is just my opinion and I know that I have a few more years to go until I reach 40, but at this moment this is how I see things. I just hope now that my opinion came across as intended. I really did not mean to offend anyone.
Okay, so let’s get back to the box itself now.
I love how every month it aims to target a specific area and helps you make sure that everything is in tip-top shape by giving you all the pampering products needed. This month is no exception. As you have seen from the name of the box as well as its contents (presented above), the July box focuses on legs and feet.
From the lineup, you can see that the products included are top notch. While there are usually some items that I’m less than excited about, the vast majority of them are excellent quality and quite fun as well.
You can get either one of the Bioderma products in the box. I really wish they had similar values though as there is quite a bit of a gap there. However, both products do sound really good. Unfortunately, I haven’t tried either one of them so I cannot comment, but the brand has been surprising me quite a bit over the past year and in a good way. I do believe that the products could end up being pretty great.
Two products I am a bit unsure about are the Margaret Dabbs and the Dermatonic one. Margaret Dabbs products do work quite well, however the scent is not my cup of tea. If you’ve ever gotten a Liberty beauty kit or advent calendar, gift with purchase etc. you know whether it is something you can stand/use. The brand is a permanent feature in everything Liberty. As for the Dermatonic, I have never used anything from the brand, but the idea of ever using a Manuka Honey product ever again is very off-putting for me. I tried the Dr Organics Manuka Honey cream a while ago and I still cannot get the horrible scent out of my mind. Maybe I just just unlucky, but it smelled awful. I know that the ingredient has many benefits and would love to try it again, but as you can understand, I am a bit ( a lot) reluctant. If you know a good and nice smelling Manuka Honey product, do let me know!
The only product I have used from the box I the Kure Bazaar Nail Polish. The nail polish is high quality, it applies really well and in a thinner layer which surprisingly does provide enough coverage and uniformity. The product is not watery or anything like that though. The consistency feels a bit different when compared to other polishes, but it works. This is coming from someone who struggles with nail polish and application of such products.
As I have mentioned before, the boxes are always really well thought out and they do give you a chance to try something new as well as fall in love with old favourites once again. This box covers pretty much your needs when it comes to prepping your legs and feel for summer. It meets the brief, so to speak.
The overall value of this box is pretty much great. I wouldn’t say it’s exceptional considering that there you are not getting any products that are otherwise difficult to find or anything like that, but this really does feel like a good, hearty box and one you can get your full value out of. The price/value ratio is not the greatest, but this is a more indie beauty box so that is understandable. It is more difficult to negotiate a better deal with.a brand when you are not a massive player or place huge orders.
All in all, this is a great edition of the TOYL Beauty Box. I look forward to seeing what August brings.
What do you think of this edition of the TOYL box? Have you heard of them before?
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*Feature photo credits: TOYL